Just like in any other cultural perspective, innovation is something that Iranians never take for granted. Apart from making use of this concept in its technological and economical advancements, it cannot be denied that fashion has always been a part of its image, not just as a country but also as a community. For years, the greatest effort in Iranian fashion is manifested through the clash of both the old and the new. This is highly emphasized without compromising the culture, values and ideals of the rich nation of Iran. Fashion evolution became inevitable and a part of the historical timeline of the country.
The state-imposed modesty garments used in Iran aligns itself with the Islamic dress code that is still implemented in this country. The observance calls for the coverage of the women’s arms, necks and hair. What most modern women wear these days are “manteau” that serves as an overcoat. It was during the 1970’s when the manteau enters the fashion scene. This garment was then utilized as a way of women’s expression of their devotion to modern ideals of their religion. It was then during the late 70’s when the definition of this garment brought new meanings to the Iranian population. The great transformation became more apparent when the 80’s emerged and women began to make adjustments with the use of manteau.
This piece of garment is comparable to a uniform that goes below the knee and along the arms with its long sleeves. Most of the time, dark stockings and even trousers are worn underneath the overcoat. It is very evident that the preference of Iranians with the length of the manteau changes time after time. There were those years when very long sleeves are worn. However, today’s women are opting to make adjustments with this length. As for the hair, it is oftentimes covered by a shawl or a scarf with its two corners folder to make the shape of a triangle and tying it around the head. It can also be easily noticed that heavier make-ups are now used as compared to how past generations wear them.
As for men, there is still strict observance of conservatism and preservation of cultural and religious involvement. Iranian men are by and large not allowed to wear T-shirts, shorts and ties in public locations. Short sleeves can also cause problems when worn since these are not permitted by the government.
While it can be regarded as a wonderful paradox of Iran as a country, the blend of old and new always comes with a fresh take that goes smoothly with inventiveness. Western clothing has already influenced most of the aspects of Iranian fashion. As fascinating as they could be, these fashion statements unify and mingle with the way the world turns.
Needless to say, the scrutiny over stringent conformity will always be a part of Iranians’ way of life. But then again, the evolution of fashion keeps up with the speed of Iran’s lifestyle, fashion awareness and brand consciousness towards betterment of self-expression.